Get your cheese on
Get your cheese on
Everyone’s favorite Mac and Cheese brand
Rationale:
Because Kraft is such an established brand, I decided the best direction for this campaign would be to inspire hunger and a craving for Kraft Mac and Cheese while utilizing its brand voice and adhering to its brand standards.
![Kraft_Ad_3-1[1].png](https://images.squarespace-cdn.com/content/v1/6227b16f883d5433c95e597b/f8b0a23e-68a4-47d2-b12d-a85bc2c866b4/Kraft_Ad_3-1%5B1%5D.png)
![Kraft_Print_Ad_1-1[1].png](https://images.squarespace-cdn.com/content/v1/6227b16f883d5433c95e597b/2f6d327c-27ec-48f3-bdeb-b976c8259924/Kraft_Print_Ad_1-1%5B1%5D.png)
![Kraft_Ad_2-1[1].png](https://images.squarespace-cdn.com/content/v1/6227b16f883d5433c95e597b/6b60c1b0-751d-4703-9453-2018cfa6dfac/Kraft_Ad_2-1%5B1%5D.png)